Who We Are

Digital Royalty was founded in April of 2009 by CEO, Amy Jo Martin, New York Times bestselling author of Renegades Write The Rules.

At Digital Royalty, we develop social communication strategies for corporate entities such as entertainment brands, professional athletes, sports teams and leagues. Our firm has global reach and pioneers measurable concepts for big personalities. Launched in 2012, Digital Royalty University provides online, on-demand versions of our in-person customized social media education programs. These social media classes include both strategic and tactical social media training.

We are disciplined within both traditional and digital mediums including strategic development, research and planning, account management, public relations, journalism, creative and digital development, production (digital, broadcast & print) and media planning.

Digital Royalty has never been afraid to experiment; as long as we listen first. We’re pioneers of zany ideas, like Shaquille O’Neal’s “Random Acts of Shaqness,” Hide and TweetsSocial Fan Phones and groundbreaking social media partnerships. These innovative social stunts and strategies are the products of Digital Royalty’s vast experience with global clients.

NBA legend Shaquille O’Neal, DoubleTree by Hilton, Chicago White Sox, Ultimate Fighting Championship (UFC) and Dwayne “The Rock” Johnson are just a few of our clients. In addition to speaking engagements and weekly contributions to a variety of media outlets, our work has been featured in top-tier global media including The New York Times, Newsweek, Fast Company, Forbes, Mashable and PR Week, as well as several other national, local and online publications. Combined, the Digital Royalty staff has more than one million friends (followers) on Twitter.

For a glimpse into our company culture, feel free to peruse the Digital Royalty team’s photos and videos, or follow all of the action on Twitter. Meet the Renegades of Digital Royalty by clicking here.